CASE
&
Point.
ABOUT MARIANELA
GREAT BRANDS AREN'T BUILT ON CLEVER COPY ALONE
They're built through thoughtful strategy, clear positioning, and experiences that make people feel something.
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For more than two decades, I've helped luxury travel, hospitality, and technology brands define their voice, sharpen their message, and bring their marketing to life across every touchpoint. I enjoy connecting the dots between business strategy and creative execution—building brands that are not only memorable, but meaningful.
WHAT I DO
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Brand Strategy & Positioning
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Messaging & Voice Development
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Customer Journey & Content Strategy
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Executive Communications & Ghostwriting
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Campaign & Launch Strategy
WHAT I DON’T DO​
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Use a Typewriter
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Design
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Miss a Deadline
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For more than 20 years, I've partnered with global brands in luxury travel, hospitality, and technology to shape positioning, guide marketing strategy, and create customer experiences that are as thoughtful as they are effective.
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Other sites: maridearmas.com and alittlecubangoesalongway.com