When the CDC issued a no sail order across the industry, I helped Regent Seven Seas Cruises keep guests and travel partners engaged through a campaign called, Regent Connects.
Regent Connects was an email series that brought the Regent Experience into their homes through carefully curated and bespoke travel content. From sharing emotional updates about our beloved crew onboard to reliving shoreside experiences through blog posts and videos, Regent Connects kept the brand top-of-mind.
Since the Regent Connects series began in April 2020:
To date, 19 Regent Connects campaigns launched, focused on a unique aspect of the Regent Experience
Regent Connects campaigns have been read more than 1.1 Million+ times
Regent Connects campaigns have driven 1,200+ direct-to-consumer cruise bookings during a moment when no cruise brand was sailing
Regent Connects Samples: