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RESEARCH
Understanding user behaviors, needs and motivations through interviews, observation techniques and more.

CONTENT
Shaping product experiences by crafting copy that guides users to not only understand the task at hand, but also to feel understood by the product.

BRANDING
Working closely with designers, researchers, product managers, developers, marketing teams, and operations to help establish the right language and maintain a unified voice.

STRATEGY
Planning, creating and delivering a complete experience that captures a user’s attention through storytelling.
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