FOCUS GROUPS & PERSONA CREATION

For Regent Seven Seas Cruises, I created personas based on guests who engage with the brand. Delved deeper by facilitating focus groups and interviews to develop more targeted and strategic content.

EFFECTIVE SURVEY QUESTIONS

For Verizon Connect, I worked with researchers to develop better survey questions that engaged users and provided more reliable data.

USER TESTING

For Hum by Verizon, I conducted user testing on copy in both English and Spanish to ensure users understood what was being conveyed.